Who dunnit?
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Who helped create Lazy Maple Bacon and Martha Logan Dinners for Swift & Co?  Who launched Samoa Punch for Snow Crop after Florida's epoch orange freeze just in time to honor commitments at the World's Fair concessions?  Who helped name and introduce Fresca for Coca Cola?  Who introduced PressLok for Cone Mills making a lasting impression with the World's first permanent press clothing process?  Who tested a direct mail campaign for Comcast, TCI, Cox, Jones and Marcus that rolled out to introduce high speed, cable enabled home owners to the Excite @ Home Network as it built out?  Who then used this strategy and :30 TV on Paul Allen's Charter Pipeline for HSA?  Who helped connect thousands of homes and SOHO businesses to other high speed data alternatives for @Work? Who coached the Pick of the Pros Campaign for Skil?  Who set The Family Of Watches Sweepstakes for Hires/Crush? Who helped sell The Wine Remembers Campaign to E&J Gallo?  Who introduced TEAC to the U.S?  Who started the quadraphonic bandwagon rolling with the first ever 4-channel audio component introductions at CES?  Who premiered the first ATMs in the U.S. Banking Industry for the Sumitomo Bank?  Who designed packaging on Top Ramen, taking the line into US  distribution?  Who laid the strategic groundwork on Cup O’Noodles for Nissin Foods? Who unveiled Mazda and the only rotary engine production model car in the U.S?  Who helped Novalux see the light?  Who cooked up the award winning Kikkoman For All Seasons Campaign for Kikkoman?  Who helped raise industrial forklift truck sales 320% in nine months with the Serves You Right Campaign for  Toyota winning the Belding for The Best Industrial Campaign of the Year? Who introduced the Rolling Writer with award winning animation for Pentel?  Who wrote a marketing plan for  7-Up/West  bottlers that put them into cans and advanced selling, then introduced the new Weight Watcher's Soft Drink line with a splash?  Who introduced the first Commodity Options investments in the U.S. for Goldstein/Samuelson with the best pulling commodity ad in Wall St. Journal history?  Who wrote and produced the We're Proud of the Way We Broker Campaign, an integrated direct response strategy that launched Secure Monetary Systems selling well over $ 300 million in coin and bullion contracts in just four months?  Who wrote a prospectus for Secure Monetary Systems that exposed malpractice in the Precious Metals Industry, leading to interviews by Al Hunt and Ida Walters that scored a front page lead story in Wall Street Journal; a pro forma used for new trading legislation and the creation of the Commodity Futures Trading Commission?  Who helped CIT Financial loan billions to the mining and construction industries with a case history ad campaign?

Who drove the multi-image media road show that helped Hewlett Packard celebrate its 50th Anniversary? Who created a campaign for  ZD Comdex & Forums that drove record breaking registration to a national help desk event setting the pro forma for its other conventions and conferences in the new millennium?  Who helped launch and fill the first EC4S Conference for  Globetrotter Software after building the company with a sustained direct mail and Web campaign strategy prior to its merger with MacroVision?  Who wrote and produced a radio and newspaper campaign that drove thousands of home buyers to Monterey Hills, Official Site of Summer Sunsets for Cal-Coast Development?  Who repositioned Phone-Mate within the consumer electronics trade with the We Get The Message Campaign, then sold through to consumers with the Remote Message Sweepstakes, setting the company 17% ahead of its most optimistic projections and forcing a dramatic Q1 turn around in company sales?  Who used strategic direct mail, events marketing, and an original award winning comic book to sell in new Internet security software launching the brand for Internet Security Systems, later acquired by IBM?  Who created packaging and introduced the first aseptic drink line west of the Mississippi for Green Spot?  Who coached the LA Dodgers helping them parlay their World Series Championship and Rookie of the Year/Sy Young Award winning Fernando Valenzuela into the biggest fund raiser event in Hollenbeck Youth Center history?  Who helped Kenwood  become a leading brand in home stereo, then helped take the brand into car stereo?  Who field audited 150 audio dealers, wrote a needs assessment, and then put Kenwood Car Stereo  on an events marketing media tour de force?  Who launched Nikko Audio in the US and took it into video two decades later?  Who discovered gold in the back yards of America's green thumbers, then designed and minted a 24k, 2 Troy Ounce medallion awarded for outstanding sales performance at  The Green Machine during its 15th Annual National Sales Conference?  Who staged the press conference for LA Celltec at Universal Studios, using Hollywood celebrities and seven cellular equipped Audi's to introduce Los Angeles to its first cellular phone system on the very day it came on line; the press conference that preempted another press conference scheduled by Pac Bell Mobile Access for that very purpose two days later?  Who created the Worthy Of His Legend Campaign for  Elvis Presley's Love Me Tender Hair & Body Care Products, picked up by all major media, creating back orders in over 2,500 retail outlets for Legends Of Entertainment prior to launch?  Who commissioned Hollywood's George Barris to create Elvis Presley's "Solid Gold Dream Car" (detailed with 27 Troy Pounds of 24 Carat Gold and insured for $250,000), and then awarded it to a lucky sweepstakes winner at Graceland after it had toured car shows and special events for one year? Who wrote the added value promotion strategy to get Apple Performa out of discounts and rebates forever? Who cooked up the I Did It Campaign raising Toshiba Microwave Oven sales 56% over the previous year? Who steered Bridgestone's Off Road Tires onto the right track?  Who spearheaded an initiative for Farmers Insurance  that led to the creation, sponsorship, and production of The American Promise, a three hour PBS TV mini series -- written by James C. Crimmins -- supported with chain bookstore distribution of the  Companion To The Series, a Wyndham Hill CD Soundtrack of  original music, and launch of The American Promise Web Site; an integrated public affairs campaign that continues to inform and update students and others about the ways Americans work out their differences without resorting to litigation; shown  in over 50,000 classrooms since its first airing 1996? Who sold Yamaha Motors on using special events media snow shows to sell ski mobiles in July? Who connected HomeTech Systems and Audio/Video Showroom with today's integrated electronic lifestyles? Who produced a concept video for PacTel TeleTrac  featuring the only land based 2-way wireless, spread spectrum location positioning technology for use in PDAs, cell phones, portable computers, dashboards, etc?  Who helped score The Keys To The Colorful Sound Campaign for Kawai Piano?  Who put Woody Woodpecker, The Flintstones, Wake, Rattle & Roll, The Guys Next Door, and The Little Mermaid onto school supply shelves for New Age Pad & Paper?  Who launched an off line and online campaign that enrolled record breaking numbers of former Oracle  students back to school to earn their Oracle Certifications? Who produced the first in-store, interactive large screen TV demos ever on LaserDiscs for Pioneer's Large Screen TV Division?  Who created, wrote, and produced the Trust Your Master Ad Campaign for Pioneer New Media  that ran in software development media for three years?  Who created the Santa Catalina Trade Dollar, writing and managing a 3- year continuity promotion that returned a 43% ROI to investors, awarded free publicity and a 10% royalty to Santa Catalina's Chamber of Commerce, signed lots of new accounts for the National Bank of Catalina, and added More Splash For Your Cash at participating retailers for tourists on Santa Catalina Island; the pro forma for the Maui Trade Dollar that followed three years later? Who helped Apple Computer stage an event at Universal Studios that introduced the Macintosh IIci and the company's first laptop; an event that played to a local crowd of 6,000 and satellite uplinked live to an audience of over 50,000 Mac dealers and fans worldwide?  Who cooked up a cross ruff between General Mills Gold Medal Flour and Panasonic Electronic Bread Bakery that on-pack introduced the first eBakery appliance capable of baking 100% whole wheat bread?  Who helped introduce Diet Breakfast for Plus Products before the company was acquired by Vicks? Who created and launched  Diet Watcher's Workshop Foods, a line of low calorie salad dressings and gravy mixes, with the It'll Change Your Style Campaign, then sold the company to the VP, Marketing at Early California Foods? Who packaged and launched  Sylvester Stallone's Rocky Action Ade, The Better Tasting Thirst Quencher That Knocks Out Thirst?  Who positioned Platinum Financial  with the Wealth Carried Forward Campaign, producing a series of "wealth webinars' that opened new doors of IRS-compliant revenue protection for qualifying respondents? Who leveraged a 10% response on a Print Shop Ensemble III Software upgrade for Broderbund in a cross ruff with TMaker ClickArt, at the same time introducing Press Writer to Broderbund's  installed base?  Who helped thousands of kids learn geography with Broderbund software using direct mail and online strategies to push Where In The World is Carmen Sandiego and Where In The USA is Carmen Sandiego?  Who mapped out a 3 phase test campaign on StreetFinder and TripMaker for Rand McNally New Media that yielded close to 30% response with record breaking multiple sales and average orders?  Who later took StreetFinder Deluxe 2000 to market in a cross ruff with Palm V? Who wrote a promotion that awarded DIY shoppers $ 300 off any best published vacation packages when they bought Sinkmaster?  Who lit a fuse under the  Hercules Powder Company that took Herculon into the home decor and fashion industries? Who branded Parana  and developed its line  packaging, POP, and introductory sell through for  Epson?  Who showed  MindScape  how to actualize record breaking response from affinity responders using monthly direct mail campaigns on software that included A.D.A.M., Grolier Multimedia Encyclopedia, PrintMaster, National Geographic Interactive, SSI, and Mindscape’s Complete Reference Library; the four year sprint that helped Frank Hainze sell Micrologic Systems to  MindScape?  Who created Cumberland Ltd. with a 24 page general merchandise gift catalog and a direct mail campaign dropped in the mail just 33 days from the decision to roll?  Who created Antiquarius Ltd  building it into the largest exclusively wholesale antique furnishings importer in Los Angeles?  Who created and produced Educational Vision, The Magazine for Critical Thinking for the  Foundation For Critical Thinking, arguably the first center for Critical Thinking, and the epicenter for standards based educational reform worldwide?  Who assisted Dr. Richard Paul in getting Critical Thinking onto the U.S. national agenda via John Sculley’s presentation to Bill Clinton’s pre inaugural Little Rock Conference?  Who produced a series of 30 minute user application videos offered free to B2B prospects in  Mitsubishi ISD  advertising?  Who helped position Epylon as The Online Your Way eCommerce Solution Provider, then taught purchase agents in government and educational they didn't need to change their systems to buy smarter, better, and faster; a lesson learned so well  Accenture bought the company?

Who Dunnit?

   These campaigns were  conceived, developed, produced, and managed by varying teams of talented visionaries, researchers, planners, account managers, creative directors, writers, artists, media buyers, producers, directors, agencies and clients. Working generally from within an account group infrastructure -- and in a variety of capacities -- Hunter Finch is one of the many who collaborated to ensure their success.

Some of The Marks Behind The Brands

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