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 Hunter Finch Ltd. |
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Hunter Finch Ltd. |
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Hunter
Finch Ltd. is a full service fiduciary
for integrated strategic communications that campaign for clearly
defined
corporate identities and marketing objectives.
We are a true agency in the strict sense of the term and collaborate with each client -- not as a vendor but as a strategic partner -- to help them discover what they need to become and do to compete and dominate their niche. Our profit model is fundamentally performance based, making us less expensive than creative boutiques, art services, specialists, and other kinds of vendors. As is customary with full service agencies, we retain limited power of attorney to represent authorized strategic best interests of clients to vendors, to media, and to other vital constituencies. Our accounting is open and transparent. There are no potential conflicts of interest as our best interests are in fact those of our clients. We are multidimensional and full service capable. Most campaigns that work need a |
combination
of versatility,
dimensionality, breadth and depth. Our purview as problem solvers and
as
business builders requires that we retain a full service perspective
that
enables us to diagnose, prescribe, manage and integrate without
prejudice
across all online and off line domains of the communications spectrum
as
client needs dictate. We have no vested interest in moving clients into one or another of an infinite range of communications possibilities as specialists must. Nor are we simply trying to be "all things to all people." We are instead centered in the planning, creation, validation and management of integrated communications, and the investments that drive those communications, to yield optimum results. Yet, this full service accountability in no way precludes our ability to work on ad hoc assignments that compliment and enhance campaigns already in progress. Ultimately accountable to campaign performance and to your bottom line, we promote integral deep branding to protect |
and mnemonically leverage the communications investment.
Ultimately, the branding process provides a
strategic
foundation in media that optimizes opportunities and minimizes risks. As brand identity is the ideal for what you want others to understand, accept, and remember about your company, products and services, your image is the net reality of what they do understand, accept, and remember. The difference between identity and image is what we campaign in media to improve. Therefore, a well integrated brand is central to all messaging in advertising, sales promotion, and public relations, as it positions, identifies, reinforces, and ultimately protects the message sender. That said, our mission is helping good people with good products and services build and validate good campaigns that work. When a campaign works, it not only reduces your cost of selling, paying for itself in the process, it also pays for your agency. ###
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| Architecture | Branding | Creative | Media | Marketing | Commandments |
| (L agent: stem of agéns; present participle of agere = to drive, do, act) |
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| Copyright © 2001 Hunter Finch Ltd., all rights reserved |
