 |
 Who dunnit? |
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Who?
Who helped create Lazy Maple Bacon and Martha Logan Dinners for Swift & Co? Who launched Samoa Punch for Snow Crop after Florida's epoch orange freeze just in time to honor commitments at World's Fair concessions? Who helped name and introduce Fresca for Coca Cola? Who introduced PressLok for Cone Mills making a lasting impression with the World's first permanent press clothing process? Who tested a direct mail campaign for Comcast, TCI, Cox, Jones and Marcus that rolled out to introduce high speed, cable enabled home owners to the Excite @ Home Network as it built out? Who then used this strategy and :30 TV on Paul Allen's Charter Pipeline for HSA? Who provided on-going database management services to Excite@Home and connected thousands of home-based SOHO business owners to other high speed data alternatives for @Work? Who coached the Pick of the Pros Campaign for Skil? Who set The Family Of Watches Sweepstakes in a branded crown promotion for Hires/Crush? Who introduced TEAC to the U.S? Who started the quadraphonic bandwagon rolling with the first ever 4-channel audio component introductions at CES? Who premiered the first ATMs in the U.S. Banking Industry for the Sumitomo Bank? Who designed packaging on Top Ramen, taking the line into US distribution? Who laid out the strategic groundwork on Cup O’Noodles for Nissin Foods? Who unveiled Mazda and the only rotary engine production model car in the U.S? Who helped Novalux see the light? Who helped cook up the award winning Kikkoman For All Seasons Campaign for Kikkoman? Who helped raise industrial forklift truck sales 320% in nine months with the Serves You Right Campaign for Toyota, winning the Belding for The Best Industrial Campaign of the Year? Who introduced the Rolling Writer with award winning animation for Pentel? Who wrote a marketing plan for 7-Up/West bottlers that put them into cans and advanced selling, then introduced the new Weight Watcher's Soft Drink line with a splash? Who introduced the first Commodity Options investments in the U.S. for Goldstein/Samuelson with the best pulling commodity ad in Wall St. Journal history? Who wrote and produced the We're Proud of the Way We Broker Campaign, an integrated direct response strategy that launched Secure Monetary Systems selling well over $ 300 million in coin and bullion contracts in just four months? Who wrote a prospectus for Secure Monetary Systems that exposed malpractice in the Precious Metals Industry, leading to interviews with Al Hunt and Ida Walters that scored a front page lead story in Wall Street Journal; a pro forma used to develop new trading legislation and the creation of the Commodity Futures Trading Commission? Who helped CIT Financial loan billions to the mining and construction industries with a case history ad campaign? Who wrote and sold an added value travel incentive promotion strategy to get Apple's Performa line out of discounts and rebates with dealers forever? Who steered Bridgestone's Off Road Tires onto the right track? Who helped sell The Wine Remembers Campaign to E&J Gallo? |
Who drove the multi-image media road show that helped Hewlett Packard celebrate its 50th Anniversary through its key distributors? Who created a campaign for ZD Comdex & Forums that drove record breaking registration to a national help desk event setting the pro forma for its other conventions and conferences in the new millennium? Who helped launch and fill the first EC4S Conference for Globetrotter Software after building the company with a sustained direct mail and Web campaign strategy prior to its merger with MacroVision? Who wrote and produced a radio and newspaper campaign that drove thousands of home buyers to Monterey Hills, Official Site of Summer Sunsets for Cal-Coast Development? Who repositioned Phone-Mate within the consumer electronics trade with the We Get The Message Campaign, then sold through to consumers with the Remote Message Sweepstakes, setting the company 17% ahead of its most optimistic projections and forcing a dramatic Q1 turn around in company sales? Who used strategic direct mail, events marketing, and an original award winning comic book to sell in new Internet security software launching the brand for Internet Security Systems, later acquired by IBM? Who created packaging and introduced the first aseptic drink line west of the Mississippi for Green Spot? Who coached the LA Dodgers helping them parlay their World Series Championship and Rookie of the Year/Sy Young Award winning Fernando Valenzuela into the biggest fund raiser event in Hollenbeck Youth Center history? Who helped Kenwood become a leading brand in home stereo, then helped take the brand into car stereo? Who field audited 150 audio dealers, wrote a needs assessment, and then put Kenwood Car Stereo on an events marketing media tour de force? Who launched Nikko Audio in the US and took it into video two decades later? Who discovered gold in the back yards of America's green thumbers, then designed and minted a 24k, 2 Troy Ounce medallion awarded for outstanding sales performance at The Green Machine during its 15th Annual National Sales Conference? Who staged the press conference for LA Celltec at Universal Studios, using Hollywood celebrities and seven cellular equipped Audi's to introduce Los Angeles to its first cellular phone system on the very day it came on line; the press conference that preempted another press conference scheduled by Pac Bell Mobile Access for that very purpose two days later? Who created the Worthy Of His Legend Campaign for Elvis Presley's Love Me Tender Hair & Body Care Products, picked up by all major media, creating back orders in over 2,500 retail outlets for Legends Of Entertainment prior to launch? Who commissioned Hollywood's George Barris to create Elvis Presley's "Solid Gold Dream Car" (detailed with 27 Troy Pounds of 24 Carat Gold and insured for $250,000), and then awarded it to a lucky sweepstakes winner at the Heart Break Hotel at Graceland after it had toured car shows and special events for one year? Who cooked up the I Did It Campaign raising Toshiba Microwave Oven sales 56% over the previous year? Who helped introduce Diet Breakfast for Plus Products before the company was acquired by Vicks? | Who spearheaded an initiative for Farmers Insurance that led to the creation, sponsorship, and production of The American Promise, a three hour PBS TV mini series -- written by James C. Crimmins -- supported with chain bookstore distribution of the Companion To The Series, a Wyndham Hill CD Soundtrack of original music, and launch of The American Promise Web Site; an integrated public affairs campaign that continues to inform and update students and others about the ways Americans work out their differences without resorting to litigation; shown in over 50,000 classrooms since its first airing 1996? Who connected HomeTech Systems and Audio/Video Showroom with today's integrated electronic lifestyles? Who produced a concept video for PacTel TeleTrac featuring the only land-based 2-way wireless, spread spectrum location positioning technology for use in PDAs, cell phones, portable computers, dashboards, etc? Who helped score The Keys To The Colorful Sound Campaign for Kawai Piano? Who put Woody Woodpecker, The Flintstones, Wake, Rattle & Roll, The Guys Next Door, and The Little Mermaid onto school supply shelves for New Age Pad & Paper? Who produced the first in-store, interactive large screen TV demos ever on LaserDiscs for Pioneer's Large Screen TV Division? Who created, wrote, and produced the Trust Your Master Ad Campaign for Pioneer New Media that ran in software development media for three years? Who created the Santa Catalina Trade Dollar, writing and managing a 3- year continuity promotion that returned a 43% ROI to investors, awarded free publicity and a 10% royalty to Santa Catalina's Chamber of Commerce, signed lots of new accounts for the National Bank of Catalina, and added More Splash For Your Cash at participating retailers for tourists on Santa Catalina Island; the pro forma for the Maui Trade Dollar that followed three years later? Who helped Apple Computer stage an event at Universal Studios that introduced the Macintosh IIci and the company's first laptop; an event that played to a local crowd of 6,000 and satellite uplinked live to an audience of over 50,000 Mac dealers and fans worldwide? Who cooked up a cross ruff between General Mills Gold Medal Flour and Panasonic Electronic Bread Bakery that on-pack introduced the first eBakery appliance capable of baking 100% whole wheat bread? Who created and launched Diet Watcher's Workshop Foods, a line of low calorie salad dressings and gravy mixes, with the It'll Change Your Style Campaign, then sold the company to the VP, Marketing at Early California Foods? Who packaged and launched Sylvester Stallone's Rocky Action Ade, The Better Tasting Thirst Quencher That Knocks Out Thirst? Who positioned Platinum Financial with the Wealth Carried Forward Campaign, producing a series of "wealth webinars' that opened new doors of IRS compliant revenue protection for qualifying respondents? Who sold Yamaha Motors on using special events media snow shows to sell ski mobiles in July? Who launched an integrated online/offline campaign that enrolled record breaking numbers of students back to school to earn their Oracle Certifications? | Who leveraged a 10% response on
a Print Shop Ensemble
III Software upgrade for Broderbund
in a cross ruff with TMaker ClickArt, at the same time
introducing Press Writer to Broderbund's
installed base? Who helped thousands of kids learn geography with
Broderbund
software using direct mail and online strategies to push Where In
The World is Carmen Sandiego and Where In The USA is Carmen
Sandiego? Who mapped out a 3 phase test campaign on StreetFinder
and
TripMaker for Rand McNally
New Media
that yielded close to 30% response with record multiple sales
and average orders? Who later took StreetFinder Deluxe 2000
to market in a cross ruff with Palm V? Who wrote a
promotion
that awarded DIY shoppers $ 300 off any best published vacation
packages when they bought Sinkmaster?
Who
lit
a
fuse under the Hercules
Powder Company that
took Herculon into the home decor and fashion
industries? Who branded Parana
and
developed
its
line packaging, POP, and introductory sell
through for Epson?
Who
showed
MindScape
how
to
actualize
record breaking response from affinity responders
using monthly direct mail campaigns on software that included A.D.A.M.,
Grolier Multimedia Encyclopedia, PrintMaster, National
Geographic
Interactive, SSI, and Mindscape’s
Complete Reference Library; the four year sprint that helped Frank
Hainze sell Micrologic
Systems
to MindScape?
Who
created
Cumberland
Ltd. with a 24 page general merchandise gift catalog and a
direct mail campaign dropped in the mail just 33 days from the decision
to roll? Who created Antiquarius
Ltd
building it into the largest exclusively wholesale antique furnishings
importer in Los Angeles? Who created and produced Educational
Vision, The Magazine for Critical Thinking for the Foundation
For
Critical Thinking, arguably the first center for Critical
Thinking, and
the epicenter for intellectual standards as the basis for educational
reform worldwide?
Who assisted Dr. Richard Paul in getting Critical Thinking onto the
U.S. national agenda via John Sculley’s
presentation to Bill Clinton’s
pre
inaugural Little Rock Conference? Who produced a series of 30
minute user application videos offered free to B2B prospects in Mitsubishi
ISD
advertising? Who helped position Epylon
as The
Online Your Way eCommerce Solution Provider, then taught purchase
agents in government and education they didn't need to change their
systems to buy smarter, better, and faster; a lesson learned so
well
Accenture acquired the company?
Who Dunnit? These campaigns were conceived, developed, produced, and managed by talented teams of visionaries, researchers, planners, account managers, creative directors, writers, artists, media buyers, producers, directors, agencies and clients. Working generally from within an account group -- and in a variety of capacities -- Hunter Finch is one of the many who collaborated to ensure their success. |
| Some
of the Marks Behind the Brands |